Deal Demon
A new brand entering a competitive space, a case study on generating scalable discord growth.
Last updated
A new brand entering a competitive space, a case study on generating scalable discord growth.
Last updated
Enabling users to checkout free or heavily discounted items from Amazon, Deal Demon was looking to make a splash in a competitive industry with long-term giants. To create the aspect of "hype" and effectively draw potential users already comfortably using other products, Deal Demon went with a more nuclear approach - a completely free beta period to build traction. However, starting from zero this proved a difficult challenge. However, given the track record of the Ascension Team, the goal was set at:
To execute efficient discord marketing, the first step of planning was to create a discord template post that could be quickly distributed amongst partner servers. The graphic (shown above) and copyrighting of the discord template was handled entirely by the Ascension Media team. Within the template (shown below), verbiage such as "The ONLY way to secure a key is through our discord server below" was utilized to direct users to join the discord. Furthermore, we targeted discord communities within the reselling, Amazon FBA, and botting industries to maximize the number of members reached that were interested in the product. Here's the most important portions of the strategy:
Emphasize the limited nature of the product: Deal Demon Software was being offered at an extreme discount, FREE. Therefore, the team had the ability to offer limited distribution of the product - but ONLY to members within the discord. If they weren't in the discord - they would be left out.
Convey the value: Deal Demon had an interesting, but highly valuable value proposition — you could get FREE products delivered to your door from Amazon. Our wording within the branding copywrite indicated this.
Branding: Our posting included an image made by the Ascension Design Team. Here, we displayed products being checked out as well as a key branding slogan "Always Pay $0.00".
In terms of server engagement, it was specified by the team to ensure that keys remain in limited capacity. This meant running giveaways for keys with small amounts available - giving and actually maintaining the perception and reality of the value of the product. Activity within the chat was also strongly encouraged to improve user's chances at a prize. There was even a cash giveaway at a point ran by the Ascension team to bolster server activity.
Total Members Acquired: 1,431 (at its peak)
Total Reactions Generated: 1102
With the Ascension team doing an instrumental job in bringing in server members, the potential was not wasted in terms of server funnel management as well. Giveaways and announcements for keys would receive a large number of reactions in just minutes due to the server management expertise of the Ascension Team.
