AK Chefs (Now Divine Resell)
A case study on generating revenue through email marketing for one of the largest groups to exist.
Last updated
A case study on generating revenue through email marketing for one of the largest groups to exist.
Last updated
Sitting atop Whop's most reviewed groups to exist and #16 overall out of the thousands of companies on Whop (see below), Ak Chefs (now a member of Divine Resell) came to Ascension looking to capitalize on their email list. Over the years, they had compiled a sizeable list of contacts from current, interested, or churned customers. Realizing there was an opportunity here, the Ascension team was called upon to put together a campaign that would result in revenue generation. Furthermore, to reduce that churn from even happening, Ascension also formulated a newsletter email to let current customers know of available opportunities. With a firm understanding of the resell space and prior experience in email marketing, the goal for the Ascension team was set to be:
The plan of attack to generate the most revenue possible was a can't-miss high ticket offer for churned customers - a one time fee for a lifetime membership to Ak Chef for being a churned customer. Our email design focused on highlighting successful and upcoming flips that members had been making recently. Furthermore, for the winback email there was a stunning 50% off lifetime discount offered to members. This deal was also reported to be in limited quantity for members so that purchasing was encouraged. Here were the aspects that best set us up for success with Ak Chefs:
Simplistic Design: With Ak Chefs, the plan was to ensure the messaging was mobile friendly, simplistic, and easy to understand. We wanted to convo the main points in large lettering and images and direct users to the main Call-To-Action (CTA) which was to join back.
Review Evidence: We wanted to display to users what our own users were currently say about being inside Ak Chefs. That's why we both displayed the text of the review as well as how long they had been inside the group. Below that, we had displayed in large images, the biggest successes the members were having.
Incredible Deal: Users that were receiving the email were already familiar with the Ak Chefs due to past membership. As a result, we figured why not offer a deal to them that's too good to refuse? In limited fashion, we stated that only 50 people could claim this deal. We also offered a special code to use for the limited lifetime deal. This proved to be very successful for Ak chefs.
Our email team was able to successfully send out engaging newsletters to current Ak Chefs members and inform them of current flips going on. We noticed that chat activity and conversation inreased in response to the emails. However, our biggest success came within the winback emails, where we saw astounding results: Total Winback Revenue Generated: $10,022
As it turns out, the winback email campaign was a hit success. With over a 60% open rate, that one email campaign was able to generate $10,022 in revenue based off the usage of the discount code provisioned in the email campaign. Check out some of the base email templates that we used for the newsletter and email winback campaigns:
