Profit Lounge
A case study on creating viral content within the resell industry for one of the largest groups to exist.
Last updated
A case study on creating viral content within the resell industry for one of the largest groups to exist.
Last updated
As one of the top groups in the online community space standing amongst some of the highest reviewed reselling communities in the world (see image below), Profit Lounge came to us with a clear directive in mind: drive viewers to content centered around the benefits of their group. Through previous years in which the reselling community grew in a variety of methods including Discord, Reddit, and group partnerships, the landscape had now changed. To keep up, it became imperative for Profit Lounge to tackle the challenge of social media and create a funnel for members to join upon. With the entire team at Ascension and co-founder Trace at the helm of the task, the bar was set considerably high for our goal:
To take on this task, the Ascension team and Profit Lounge formulated a clear-cut strategy known to produce results. To ensure work flowed smooth we utilized the Ascension Video Creation Process. It has been well documented that making money online is a growing in popularity especially through the means of social media. To attract engagement, the content had to provide both value and the inclination to engage further by exploring the group. These aims were explored through the means of three content categories:
Top 5 Wins of the Week - highlighting the biggest successes profit lounge members had that week
FREE Value Deals - let viewers know how they can snag food deals and airline rewards for free from their phones.
Shock Factor Deals - Posting of the highest value finds Profit Lounge has had in recent memory. Think laptops for $10, free Amazon gifts and payouts.
Furthermore, we implemented these two features to ensure the video interacted successfully with the Instagram Reels Algorithm:
Face-to-Brand - Trace served as the face to the Profit Lounge brand for the duration of the video, lending a human-to-human interaction that boosted credibility. Additionally, by maintaining the same face over multiple videos, viewers were able to build recognizability and be more likely to engage with the video or stop for viewership upon recognition.
Professional Short Form Video Editing: The editing process involved direct visual proof from the user successes that were being discussed in the video. Additionally, live text captioning drew viewers attention to the center of the video in which the successes were then displayed. Finally, to those viewing the bio, a thumbnail was created that provided a visual summary of the video.
The most important part of the strategy was the Call-To-Action (CTA). By instilling the fear of missing future deals, user were encouraged to interact with signage in the bio which included a direct link to join the Profit Lounge group. Wording such as "Make sure you check the link in my bio so you don't miss the next one!" was utilized throughout the work period.
Total Views in 30 Days: 522,000 Through leveraging the success of the Profit Lounge group, the videos created by Ascension Media were able to take off on the Instagram Reels medium. In fact, one video even reached over a quarter million views. (See screenshot below)
Take a look at some of the content that did best for Profit Lounge.
