Integrated Seller Advantage
New brand, fast results.
Last updated
New brand, fast results.
Last updated
As an Amazon seller tool aiming to compete with giants already in the space, Integrated Seller Advantage (ISA) came to Ascension Media looking to make a splash fast. With a new brand image and nothing prior to go off of as well as a fresh account, the work was cut out for us. It would be vital to capture the attention of our audience before the traction of the fresh account wore off. Therefore, we decided on a shorter term, more specific goal :
Although newer to the discord community space, Integrated Seller Advantage had a team and design to rival communities existing long before them. Their website was beautifully crafted to embellish their professional branding. See more on them below:
This represented one of our hardest challenges yet - taking a fresh brand and social media page and attracting viral traction fast. A key part of the strategy was reaching the right type of audience - specifically sellers on Amazon. If we could successfully tackle that niche, then we would be well on our way to hitting the goal. To a greater extent, we also wanted to attract those looking to make money online and connect ISA to being a profitable online seller. Therefore the following concepts were vital to the success of the videos:
Audience-Specific Hook: If we couldn't establish a specific audience fast enough we would be dead in the water. That's why our first five words of the videos always ensured to establish that we were either looking for those who sell on Amazon or at the very those looking to make money selling products online.
Real Amazon Dashboard Screenshots: ISA was able to provide real-time Amazon dashboard screenshots that provided credibility to the money-making possibilities of the product. This included sales totals numbering in the hundreds of thousands.
Amazon as a Side-Hustle: Introducing Amazon as a side hustle allowed us to reach a broader audience and connect with those looking for their next side income. Once we established this initial connection, we shifted immediately to the core offerings of ISA tool. This proved for a successful video.
Aspects of video editing that informed the success of the video:
ROI demonstration: Real time screenshots of return on investments for our leads were shown as pop ups during videos in continuous succession.
CTA on Screen: Call-to-action was displayed on the screen instructing users to comment "ISA" to be sent a DM with more information on the product.
Total Video Views over First 4 Videos: 38,800
Although we fell slightly short of our 40,000 goal, we were still able to accumulate a sizable number of views making this a successful story in the end. In fact, two individual videos had over 10,000 views each (see screenshot below). Even short of our goal, we felt it was important to include this as a case-study to represent the variability of social media. With the algorithm changing so frequently, Ascension tries to stay ahead of the game and adapt as quick as possible. Even under the unpredictability of a tough task with a new brand on social media, the Ascension team pulled together tremendous initial traction for ISA.
