Stellar AIO
A case study on email design for one of the most successful checkout softwares of all time.
Last updated
A case study on email design for one of the most successful checkout softwares of all time.
Last updated
Stellar AIO is a leader in the world of checkout automation and likely one of the greatest success stories in that realm. With that, comes a vast userbase to continuously remain engaged even during periods where product release may be slower. However, their sheer amount of modules and working sites ensures that something profitable is generally always able to be checked out. Stellar allows for product customization meaning user can entirely customize their setup down to the specific colorway and SKU. Therefore, one of the aims they came to Ascension with was email newsletters to keep users engaged with ongoing activity. Additionally, with the number of members joining and occasionally even canceling, we were contacted to set up email automation for new joiners and cancelling members. Furthermore, like many large businesses, Stellar had an expansive contact list of churned customers to re-target. With this in mind, the target for the Ascension team was to:
Stellar AIO had a pristine brand reputation. Known for their cleanliness, professionalism, and signature purple color scheme, the Ascension Team put forth their best design efforts for this task. Our focus became to preserve their brand name while creating designs that will engage the reader and motivate them to take action. We focused on sharing re-join discounts, upcoming drops, buy-in-advance deals, and more. For the welcome email automation, we provided a warm welcome to new Stellar users and information on the best tips for successes in using the Stellar software. Here were the practices that resulted in the best possible results for Stellar AIO
Professional Design: Consistent font and color schemes, clearly visible and clickable buttons, divided sections, and Stellar relevant signage gave the emails a sleek, clean feel. We took no shortcuts in ensuring that the Stellar brand was preserved throughout.
Attractive discounts: Join back customers were offered a sizeable discount of up to 40% to join back on Stellar AIO membership. Furthermore, users were able to purchase a quarterly plan that would essentially get them one month free. Offers such as these provided enticing for readers and saw an uptick in discount code usage.
Upcoming Drop Information: Part of the email planning was directed towards informing users both past and current of upcoming drops in which they could utilize Stellar AIO for a better chance of success. One of these drops this year that was highly popular was the PS5 30th Anniversary Limited Edition Bundle Drop.
With these facets in mind and constant meetings with the Stellar AIO team, Ascension was able to put forward beautiful and effective email designs.
Designs Completed: ✅
The final result of the meetings, planning, and discount design paid off. Ascension was able to successfully set up email automation along with engagement and newsletter emails. The final results were indeed stunning, check out of some of these emails below:
